Carolina Digital Media Solutions is a Part 107 FAA licensed commercial drone operator & holds a commercial drone permit from the North Carolina Department of Transportation. What does this mean? In short, it means we can legally obtain video and photos from a drone for commercial purposes and can carry drone-specific liability insurance (which we do).
If you are using a drone operator who is not commercially licensed by the federal government and the state of North Carolina, you are not using a drone pilot who is operating legally and they do not carry drone-specific liability insurance. Carolina Digital Media Solutions always has its drone permits and certifications available for inspection at any time.
What can a drone do for you?
Regardless of your industry, there is probably a way you could use a drone to further your cause or increase your business. From simple cutaway shots, to panoramic photos, to aerial tours, the number of possibilities are endless. We can provide simple aerial video and photos for you if that’s what you desire, but we can also combine drone photos and videos with more traditional shots from the ground, as well as material from other technology like mobile gimbals, GoPro cameras and other equipment.
One of the industries that is quickly being changed by the increase in drone usage is real estate. Providing aerial photos and videos for listings is the obvious way real estate can benefit from drone services. According to MLS statistics, a home that includes aerial photos sold 68 percent faster than homes without them. We can include drone video in a video tour of the whole home — inside and out — which could really help sell a home quickly.
According to the National Association of Realtors, 73 percent of homeowners are more likely to list with a real estate agent who uses video, however 9 percent of agents actually utilize video services. One real estate group saw a 403 percent increase in traffic for listings when those listings included video of the home. Selling homes faster means agents can list more homes, and that means more money and more houses in a year. For a homeowner, it means a quicker sell and more interest, which hopefully translates to a higher price.
Listings aren’t the only way drones can be used for real estate though. Drones can be used to inspect the roof and other hard-to-reach areas of the home or property, they can provide visuals of what the community looks like around the home and where it is located in relation to other landmarks, amenities in the neighborhood, property maps, surveys and more.
Maybe you aren’t selling your house but you’re planning to rent it? Perhaps you have a vacation home at the coast, the lake or in the mountains that you rent to clients? Or maybe you run an event facility that people or companies rent from you? If any of these apply to you, drone photos and videos could help you rent your property and space more often. Let’s face it, if you own a rental property and no one is using it, you’re losing money. Video on a website landing page increases the conversion rate by 86 percent. Videos for rental properties could be the difference maker in a customer renting your property or renting one down the street.
Commercial Businesses, Non-Profts & Special Events
If your company has a website or social media presence and it doesn’t include video, you’re behind the times. According to one study, marketers who use video grow their revenue 49 percent faster than non-video users, and 51 percent of marketing professionals say video has the best return on investment when compared to all other forms of content.
When a visitor to your website watches a video, they maintain 95 percent of the message. That’s compared to just 10 percent retention of written material. Another student found that 50 percent of Internet users want to see a video about a product or business before they visit that store or company.
Drone video can be used as a part of a video promotion for your company, combined with other videography and photography. This can include aerials of your storefront so customers know what to look for, a different perspective of your company vehicle driving down the road, a look at an outdoor facility for your company or numerous other items. If we are covering an event for your organization, we can include drone coverage in that as well.
One of the reasons the government requires commercial drone operators to become licensed is because of the rules, regulations and laws that surround the use of drones. These regulations are meant to keep everyone safe on the ground and in the air, and Carolina Digital Media Solutions takes these regulations very seriously. In order to become licensed drone operators, our pilots took a detailed training course, studied for several days, passed an FAA pilots exam, passed a TSA security background check, studied North Carolina drone laws and passed a North Carolina DOT exam. In addition, our pilots have taken courses and completed training in best practices, how to shoot the best video and photos with drones, and the best ways to edit drone material. Our drone operators are qualified, legal and trained.
Federal Drone Laws
Note: Please see the FAA website for all federal drone regulations. The below regulations are deemed important for the purposes and typical missions of CDMS.
- Drones must remain within the visual line of sight of the pilot at all times without proper permission from the FAA.
- Drones cannot operate over any people who are not directly participating in the operation.
- Drones may only be operated from 30 minutes prior to sunrise until 30 minutes after sunset. Night operations of drones are prohibited without proper permission from the FAA.
- Drones must yield the right of way to all other aircraft.
- Maximum ground speed is 100 mph.
- Maximum altitude is 400 feet above ground level without proper permission from the FAA. However, if the drone is within 400 feet of a building or structure, it may go 400 feet above the top of the structure.
- Minimum weather visibility is three miles from the control station.
- Operations in Class B, C, D and E airspace require proper permission from air traffic control.
- No operations are allowed from a moving aircraft.
- No operations are allowed from a moving vehicle or boat unless it is in a sparsely populated area.
- No careless or reckless operations.
- No carrying of hazardous materials.
Most federal drone laws and regulations are subject to FAA waivers. CDMS can apply for a waiver to any of these regulations on your behalf if we can show that the operation can be conducted safely. These waiver requests require a good deal of information and can take up to 90 days for the FAA to process. Contact us as soon as possible if you have a possible drone operation that could require a waiver.
North Carolina Drone Laws
Note: Please see the NC Department of Transportation website for all state drone regulations. The below regulations are deemed important for our purposes by CDMS.
- All operators must follow all FAA regulations.
- Drone operators must acquire permission from the owner of any property they use for launch or recovery operations.
- Certain national parks require permission before flying a drone, including some in North Carolina. All state parks require prior permission.
- It is illegal to use a drone for surveillance of a person or a dwelling occupied by a person without the person’s consent.
Local Regulations & Ordinances
Local towns, cities, counties and municipalities may create their own regulations and ordinances when it comes to drone use. Carolina Digital Media Solutions will follow all regulations for the location of any drone operation.